Delhi Trade Marks Registry Revokes 'CHUTIYARAM' Trademark After Error

The controversial trademark for a namkeen and biscuits company was initially accepted despite objections under the Trade Marks Act, 1999, and is now subject to a scheduled hearing.

• The Delhi Trade Marks Registry initially accepted the trademark 'CHUTIYARAM' on March 4, 2025, for a namkeen and biscuits company, citing its distinctiveness as a combination of two arbitrary words.
• The acceptance bypassed objections under Sections 9 and 11 of the Trade Marks Act, 1999, which prohibit scandalous, obscene, or morally offensive trademarks.
• Following public criticism and scrutiny from intellectual property law experts, the registry revoked the acceptance on March 18, 2025, acknowledging it as an error.
• The registry has scheduled a hearing to address the issue, with the outcome determining the future of the trademark application.
• The case highlights broader concerns about procedural lapses, ethical boundaries, and the balance between distinctiveness and public morality in trademark law.

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