Delhi Metro Removes Controversial Breast Cancer Ad After Backlash

The ad, featuring the phrase 'check your oranges', was criticized for insensitivity and quickly taken down by DMRC.

The Delhi Metro Rail Corporation (DMRC) removed a breast cancer awareness ad that referred to breasts as 'oranges' after receiving significant public criticism.
The advertisement was part of a campaign by Yuvraj Singh's NGO, YouWeCan Foundation, intended to promote breast cancer awareness.
Displayed in only one train on the Yellow Line, the ad was removed on October 23, 2024, after being deemed inappropriate by DMRC authorities.
Critics, including social media users, found the metaphor of 'oranges' insensitive and argued it hindered open discussions about breast cancer.
Despite the backlash, YouWeCan defended the campaign, citing cultural sensitivities around discussing breasts openly in India.