Overview
- Delhi-based makeup artist and creator Izaa Setia roamed city streets in character as Annabelle for a filmed Instagram reel.
- Her transformation mirrored the horror doll with a white frock, red ribbon, braided pigtails, ghostly makeup, and a Labubu doll in hand.
- Passersby reacted with screams, nervous laughter, selfies, and constant phone recordings captured in the clip.
- Setia captioned the post, “Dilli ki makeup artist bani Annabelle, sheher mein macha darr ka hungama.”
- The Indian Express reported the reel had crossed five million views, and coverage framed it as part of a recurring Halloween trend in Delhi with no safety incidents reported.