Overview

• Justice Tejas Karia said the court will pass orders restraining commercial exploitation of Akkineni Nagarjuna’s name, image and voice and will direct intermediaries to remove specified links.
• Parties identified 14 infringing URLs spanning three buckets: pornographic content, unauthorized merchandise and AI-generated videos.
• Nagarjuna’s counsel warned that AI videos using the actor’s likeness are being monetised and could be used to train models under platform policies, a concern the bench acknowledged.
• The move aligns with recent Delhi High Court rulings for other celebrities that favored precise, URL-level relief and platform cooperation over blanket bans.
• After the hearing, Nagarjuna posted thanks to the court and his legal team for steps taken to safeguard his personality rights.