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Delhi High Court to Order Takedowns Protecting Nagarjuna’s Personality Rights

The move extends recent Delhi High Court protections for celebrities to Nagarjuna Akkineni.

Overview

  • Justice Tejas Karia said the court will pass orders directing intermediaries to remove identified links, with 14 URLs cited in Nagarjuna’s pleadings.
  • Nagarjuna’s suit details three alleged misuses of his persona: pornographic content, unlicensed merchandise, and AI‑generated videos on platforms like YouTube.
  • The bench favored targeted, URL‑specific relief and noted practical limits on long‑term injunctions given the persistence of online content and public fame.
  • The action follows this month’s interim protections for Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar, building on earlier rulings for Amitabh Bachchan, Anil Kapoor, Jackie Shroff, and others.
  • After the hearing, Nagarjuna thanked the court and his legal team, as counsel warned that online videos using his likeness could feed AI training models.