Overview
- The actor petitioned the Delhi High Court alleging unauthorised, commercially driven use of his name, image and likeness across social media and e-commerce sites.
- Justice Manmeet Pritam Singh Arora directed intermediaries to treat the filing as a complaint under the 2021 Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules.
- Senior advocate J Sai Deepak, appearing for Jr NTR, argued that platforms were hosting content using the actor’s identity without consent for profit.
- The case is listed for December 22, when the court said it will issue a detailed formal order.
- The petition adds to a growing wave of celebrity personality-rights suits, and the same judge has previously emphasized approaching platforms for takedown before seeking court injunctions.