Overview

• Justice Tejas Karia said the court will pass directions to remove identified links once specific URLs are provided in Nagarjuna Akkineni’s suit.
• Nagarjuna’s petition targets three alleged abuses: pornographic websites, unlicensed merchandising, and AI-generated videos including paid promotions on YouTube.
• Earlier this month, Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar won interim protection restraining use of their persona and directing platforms to take down flagged content.
• Recent Delhi High Court orders have barred creation and sale of digital content and goods exploiting celebrity names, images, voices, or nicknames without consent.
• Courts are crafting these remedies by drawing on privacy under Article 21, passing-off, and intellectual property principles as deepfakes and grey-market merchandise proliferate.