Overview

• The order, dated September 25 and now public, restrains unauthorized use of the actor’s name, image, voice and likeness for commercial gain.
• It explicitly bars AI‑enabled misuse, including deepfakes, face morphing and other generative tools, that exploit his persona without consent.
• Identified URLs must be removed or disabled within 72 hours, with MeitY and the Department of Telecommunications directed to issue blocking instructions.
• E‑commerce platforms must provide basic subscriber information of infringing sellers within two weeks in a sealed envelope to aid identification.
• Nagarjuna’s suit cites pornographic misuse, unauthorized merchandise and AI‑generated defamatory videos, extending the court’s recent template protecting celebrity publicity rights.