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Delhi High Court Set to Grant Aishwarya Rai Interim Injunctions Over Misuse of Name and AI Deepfakes

Intermediaries were told to act on specific URLs or use the BSI process for takedowns.

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Aishwarya Rai in a Roberto Cavalli gown for 2014 Cannes Film Festival.
Aishwarya Rai Bachchan arrives for the screening of the film The History of Sound at the 78th edition of the Cannes Film Festival.
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Overview

  • Aishwarya Rai Bachchan filed a suit to enforce personality and publicity rights, seeking to stop unauthorized use of her name, image, voice and AI‑generated morphed content.
  • The court identified 151 URLs for takedown and indicated it will issue separate injunctions against multiple defendants.
  • Google’s counsel said content removal requires precise links or recourse to the government’s Blocking and Screening Instructions procedure.
  • The petition cites websites selling unlicensed merchandise and alleges a firm falsely named her as chairperson, and it seeks liberty to proceed against unidentified ‘John Doe’ infringers.
  • The case is listed before the joint registrar on November 7, 2025, with a further hearing on January 15, 2026, aligning with recent Delhi High Court rulings bolstering celebrity personality rights.