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Delhi High Court Reserves Order on Dabur Plea Against Patanjali ‘Dhoka’ Chyawanprash Ad

The judge questioned whether branding other Chyawanprash as “dhoka” crosses from puffery into unlawful disparagement.

Overview

  • Justice Tejas Karia reserved the interim injunction order after hearing Dabur’s challenge to Patanjali’s latest television commercial.
  • The court issued notice on the main suit to Patanjali and listed the matter for further hearing in February 2026.
  • Dabur cited a 25‑second ad titled “51 herbs. 1 truth. Patanjali Chyawanprash!” featuring lines like “chalo dhoka khao” and a statement by Baba Ramdev about consumers being misled.
  • Dabur argued the messaging generically disparages licensed Chyawanprash products and noted its 61.10% market share, while Patanjali said the language is permissible puffery implying others are ineffective.
  • Earlier Delhi High Court orders already required Patanjali to delete specific comparative claims, including references to Chyawanprash “made with 40 herbs.”