Overview

• Royal Challengers Bengaluru (RCB) has sued Uber India over an ad titled 'Baddies in Bengaluru,' alleging unauthorized use of the team’s trademarks and slogans.
• The ad, featuring SunRisers Hyderabad player and former RCB cricketer Travis Head, has garnered over 1.3 million views on YouTube since its release on April 5, 2025.
• RCB claims the ad depicts Travis Head vandalizing a stadium sign to mock the team’s identity by spray-painting 'Royally Challenged,' a play on the team’s name.
• Uber’s legal team argues the ad is a humorous take and protected as commercial free speech, denying any intent to disparage RCB.
• Justice Saurabh Banerjee of the Delhi High Court has reserved judgment on RCB’s request for an injunction, stating the ad’s interpretation is subjective.