Overview

• Justices C Hari Shankar and Om Prakash Shukla described the Patanjali commercials as generic disparagement and an obvious reference to Dabur.
• Patanjali sought time to consult after the court’s remarks, and the division bench listed the appeal for further hearing on September 23.
• The July 3 single-judge order remains in force, restraining specified TV and print claims and requiring deletion of lines including “Why settle for ordinary chyawanprash made with 40 herbs?”.
• The bench stressed the interim order is discretionary, questioned any claim of irreparable loss, and cautioned it may impose costs for a “luxury” or “useless” appeal.
• The single judge had noted the TV commercial’s narration by Baba Ramdev increased its persuasive impact, and Dabur’s petition alleged the ads mislabeled rivals as “ordinary” and lacking Ayurvedic knowledge.