Overview

• Justice Tejas Karia granted an ad‑interim injunction restraining unauthorized use of the actor’s name, image, voice or persona, including AI‑generated deepfakes and face‑morphs.
• The court recorded prima facie misuse of Nagarjuna’s persona by specific defendants and unidentified parties, with 10 websites alleged to host pornographic content linked to his name.
• Defendant websites must remove or disable the URLs identified in the suit within 72 hours, and MeitY and DoT have been directed to issue blocking orders for specified links.
• E‑commerce platforms were told to furnish basic subscriber details of infringing sellers within two weeks in a sealed filing.
• The order follows a recent series of Delhi High Court rulings using a URL‑specific enforcement template in celebrity personality‑rights cases.