Overview

• Sadhguru filed a personality rights suit in the Delhi High Court seeking an injunction to curb unauthorized use of his name and image by AI tools.
• The court issued an interim order directing platforms to remove fake videos, audios and images that misuse his likeness.
• Doctored materials included false arrest footage, deceptive investment promotions and product ads featuring AI-generated imagery.
• Isha Foundation has been actively flagging rogue content and warning followers to avoid scams linked to the fraudulent material.
• The action follows similar legal bids by public figures such as Amitabh Bachchan and Arijit Singh to protect their identities from AI misuse.