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Delhi High Court Orders Platforms to Act on NTR Jr’s Personality Rights Plea Within Three Days

The directive reflects a broader push by the court to use intermediary rules for swift takedowns protecting celebrity publicity rights.

Overview

  • Actor Nandamuri Taraka Rama Rao’s plea was heard by Justice Manmeet Pritam Singh Arora in the Delhi High Court.
  • Social media and e‑commerce intermediaries were told to treat the filing as a complaint under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
  • The judge set a three‑day window for platforms to take necessary steps on the complaint.
  • Senior advocate J Sai Deepak argued that circulating materials on online platforms were infringing the actor’s personality rights.
  • A formal order is expected on December 22, as the court continues a recent pattern of interim relief and John Doe orders while emphasizing a platform‑first approach.