Delhi High Court Orders Patanjali to Pull ‘Dhoka’ Chyawanprash Ad Within 72 Hours

Overview

• A single-judge bench of Justice Tejas Karia on November 6 granted an ad‑interim injunction in Dabur India Ltd. v. Patanjali Ayurved Ltd.
• Patanjali must remove or block the commercial within 72 hours across television, print, OTT services, and social platforms including YouTube and Instagram.
• The court held that branding all rival Chyawanprash products as “dhoka” constitutes commercial disparagement beyond permissible puffery.
• The order noted the likely impact on ordinary viewers and the amplifying effect of endorser Baba Ramdev, with Dabur citing its roughly 61% market share.
• Patanjali’s defense invoked free-speech protections and puffery, but similar ads are restrained until the next hearing on February 26, 2026.