Overview
- Justice Manmeet Pritam Singh Arora directed Google to deploy technology to detect and remove misleading or deepfake ads exploiting Sadhguru’s identity, including false arrest claims.
- Google must meet Isha Foundation to operationalize identification and takedown workflows so repeat violations can be removed without fresh court petitions.
- The court anchored its directive in Rule 4(4) of the IT Intermediary Rules and referenced earlier ‘Dynamic+’ protections granted on May 30, 2025.
- If Google has technical or policy limits on using its tools for proactive removal, it must file an affidavit explaining the constraints.
- Coverage highlights gaps in Google Ads’ policy framework for fake or personality‑rights‑infringing ads, with misrepresentation rules serving as the closest applicable standard; the case next moves to administrative steps in January and a case management hearing in February 2026.