Particle.news

Download on the App Store

Delhi High Court Modifies Patanjali Chyawanprash Ad, Deletes '40 Herbs' Claim

The bench said calling rivals 'ordinary Chyawanprash' qualifies as puffery under current comparative advertising norms.

Overview

  • A division bench of Justices C. Hari Shankar and Om Prakash Shukla disposed of Patanjali’s appeal, leaving core interim restraints from July largely intact.
  • Patanjali must drop the phrase “made with 40 herbs,” which the court viewed as directly targeting Dabur’s “40+” positioning.
  • The injunction against a specific Hindi line found disparaging by the single judge was upheld, with Patanjali not pressing to retain it.
  • Dabur’s counsel argued a compliant product cannot be termed “ordinary” under the Drugs and Cosmetics Act, but the court treated the term as permissible puffery.
  • The court recorded Patanjali’s agreement to the modifications and said the ads may run in print and TV after the prohibited references are removed.