Overview
- Justice Manmeet Pritam Singh Arora found prima facie that Jr NTR’s name, likeness and image are protectable elements of his personality rights.
- The injunction restrains any direct or indirect use of his identity in merchandise or content across formats, including AI, deepfakes and GIFs.
- The court ordered removal of infringing listings and URLs from websites and social media to prevent ongoing commercial exploitation.
- E-commerce intermediaries, including Amazon, must file replies and place their complaint-handling policies on record in line with the IT Rules framework.
- The case is listed for May 19, 2026, and Jr NTR publicly thanked the court and his legal team on X for the protective order.