Particle.news

Download on the App Store

Delhi High Court Grants Interim Protection to Aishwarya Rai Bachchan’s Personality Rights, Orders Takedown of Specified URLs

The court acted after evidence showed AI‑morphed images, fake endorsements, fraudulent sites and unauthorized merchandise exploiting her likeness.

Overview

  • A single-judge bench led by Justice Tejas Karia passed an ad‑interim injunction restraining unauthorized commercial use of Aishwarya Rai Bachchan’s name, image, voice and likeness.
  • The order directs removal of links identified in the suit, with Google told to act on URL‑specific takedown requests and injunctions to issue defendant‑wise.
  • Rai’s petition cites AI‑generated explicit content, fabricated chats, a fake ‘official’ site, sale of merchandise using her photos and a firm falsely naming her chairperson.
  • The case draws on earlier Delhi High Court precedents protecting the personality rights of Amitabh Bachchan, Anil Kapoor and Jackie Shroff under Article 21 jurisprudence.
  • Abhishek Bachchan has filed a parallel plea seeking similar protection, and the court signaled the same URL‑specific approach; next listings include November 7 and January 15, 2026.