Overview
- Jr NTR petitioned the Delhi High Court seeking protection of his personality rights against unauthorised commercial use of his name, image and likeness.
- Justice Manmeet Pritam Singh Arora directed intermediaries to treat the filing as a complaint under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
- Platforms were told to take necessary steps or file their responses within a short deadline set by the court.
- Senior advocate J Sai Deepak, appearing for the actor, said e‑commerce listings and social media posts were using the star’s identity without consent for profit.
- The case adds to a series of recent celebrity petitions over personality and publicity rights that the Delhi High Court has been adjudicating.