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6d ago

Delhi High Court Denies RCB’s Bid to Block Uber’s ‘Royally Challenged Bengaluru’ Ad

The court declined to grant an interim injunction, allowing Uber’s parody campaign featuring Travis Head to continue while the trademark case proceeds.

Justice Saurabh Banerjee said the impugned advertisement was in the context of a game- cricket, a game of sportsmanship (FILE PHOTO)
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Overview

  • The Delhi High Court dismissed Royal Challengers Bangalore's (RCB) plea for an interim injunction against Uber Moto’s YouTube ad featuring Travis Head.
  • RCB alleged the ad, which humorously alters their name to ‘Royally Challenged Bengaluru,’ dilutes their trademark and disparages the team.
  • Uber defended the ad as protected commercial free speech, emphasizing humor and sportsmanship in its creative messaging.
  • The court ruled that the ad does not warrant intervention at this stage, citing the context of sports and public perception.
  • A detailed judgment is awaited, but the ad, part of Uber’s ‘Hyderabaddie’ campaign, remains accessible with over 2 million views.