Overview
- An interim injunction restrains Patanjali Ayurved and Patanjali Foods from broadcasting or publishing the disputed commercial across television, print, and digital platforms.
- The order directs removal or blocking of the ad from YouTube, Instagram, OTT services, and other media within 72 hours of receiving the decision.
- Justice Tejas Karia found a prima facie case of generic commercial disparagement, noting advertisers cannot denigrate competing products as a class.
- Dabur, the market leader in the chyawanprash segment, filed the suit after a Baba Ramdev–fronted spot suggested most products in the category deceive consumers.
- Patanjali may continue promoting its own product without discrediting competitors, with the matter listed for further hearing on February 26, 2026.