Overview
- The directive covers DSIIDC, DTTDC, DSCSC and DCCWS, which run more than 700 outlets across Delhi.
- The department cited rising complaints of overcharging, stock gaps, staff misbehaviour, sales to underage buyers, open drinking and public nuisance.
- Licensees were told to display MRP lists, avoid coercive pricing, maintain brand availability, staff adequately and enforce queue, perimeter and hygiene norms with strict ID checks.
- Officials said selling to anyone under 25 is punishable under the Delhi Excise Act, and violations could trigger licence cancellation.
- The move follows a raid at a Narela L-6 store where refilling of premium bottles was detected, leading to an FIR, the outlet’s licence cancellation and suspension of several DSIIDC officials.