Overview

• Inspired by a “digital snan” trend at the Prayagraj Maha Kumbh Mela, Delhi’s Game Of Momos & Tikkas launched the offering on June 3, 2025.
• Customers submit passport-style photos via social media, and restaurant staff mime feeding them popular momo varieties as a lighthearted stunt.
• The service showcases styles like steamed, Afghani and tandoori momos, all conveyed through playful imagery rather than actual consumption.
• Viewers have flooded the comments with humorous requests, subscription queries and enthusiasm for their own digital momo experiences.
• The viral campaign highlights the ingenuity of Indian food businesses in creating novel virtual services to engage audiences.