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Delhi Creative Head’s Day as Blinkit Delivery Agent Exposes Class-Based Discrimination

Salman Saleem’s viral LinkedIn post highlights everyday indignities faced by delivery workers and calls for corporate-led awareness campaigns.

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Overview

  • Salman Saleem, a Delhi-based creative professional, worked as a Blinkit delivery agent for a day to document the discrimination faced by gig workers.
  • In housing societies, he was barred from using main lifts and directed to service lifts or stairs, reflecting systemic class-based stigma.
  • Saleem described how delivery workers are often treated as second-class citizens, even by those who advocate inclusivity online.
  • He urged companies like Blinkit and Zepto to launch awareness campaigns promoting dignity and respect for delivery workers.
  • The LinkedIn post has gone viral, sparking widespread social media engagement, though Blinkit and parent company Zomato have not yet responded publicly.