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4h ago

Deion Sanders Partners with Netflix for 2026 'Prime Time' Docuseries

The three-part series will explore Sanders’ personal and professional journey, marking his transition from Amazon to Netflix with production underway.

Apr 19, 2025; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders during the spring game at Folsom Field. Mandatory Credit: Isaiah J. Downing-Imagn Images/File Photo
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Overview

  • Netflix has officially commissioned 'Prime Time,' a three-part docuseries about Deion Sanders, set to premiere in 2026.
  • The series will delve into Sanders’ evolution from a two-sport phenom to a culture-defining coach and media figure, including deeply personal stories about his family, mental health, and health challenges.
  • Produced by SMAC Entertainment, Skydance Sports, and NFL Films, the project features directors Courtland Bragg and Terrell Riley, with Bennett Viseltear as showrunner.
  • High-profile contributors like Jerry Rice, Emmitt Smith, Ice Cube, and Kirk Franklin will appear in the documentary.
  • This marks Sanders’ transition from Amazon’s 'Coach Prime' series to Netflix, offering a more personal narrative beyond his coaching career.