Overview

• On July 28, Kimberly-Clark officially announced a Depend sponsorship with Sanders, who underwent bladder removal surgery in May after a cancer diagnosis.
• At a Colorado press conference, Sanders quipped “I depend on Depend” as he openly addressed his incontinence and recovery journey.
• Depend’s statement declares that wearing its products “isn’t a sign of weakness, it’s a badge of resilience” in support of Sanders’s advocacy.
• Sanders aims to break the taboo around adult incontinence by sharing his experience and encouraging those with similar challenges to speak up.
• Some observers view this deeply personal endorsement as part of Sanders’s broader branding strategy that may extend his influence beyond coaching.