Deion Sanders Earns $250K Bonus Despite Colorado's Losing Season

The University of Colorado rewarded Sanders for generating significant media exposure and national recognition.

Sanders received a discretionary $250,000 bonus for his impact on media exposure, despite a 4-8 season record.
Colorado's media value surged to $343 million in 2023, up from $87 million in 2022.
The Buffaloes' games were among the most-watched in college football, boosting the university's profile.
Sanders' presence led to a record number of applicants and increased diversity at CU Boulder.
Despite the bonus, Sanders missed performance-based incentives tied to game wins and bowl invitations.