Deion Sanders Drives Record Success in Colorado Head Coaching Debut

Deion Sanders is the new head football coach at Colorado.
His arrival has had an immediate impact on the program, with attendance records broken and season tickets sold out for the first time in 27 years.
The Spring Game was a success, generating positive revenue and exposure for the program.
Colorado will make a net profit of around $200,000 from the game and around $123,000 from the team store, both records for the program.
Colorado will open the 2023 college football season against TCU on FOX as part of the network's "Big Noon Saturday" telecast.