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Deion Sanders Declared Cancer-Free, Uses Depend Deal to Destigmatize Incontinence

His Depend partnership frames incontinence care as a badge of resilience, aiming to spark open conversation about bladder health.

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7/30/25

Overview

  • Dr. Janet Kukreja of the University of Colorado Cancer Center announced that Sanders is cured of bladder cancer following his full cystectomy in May.
  • At a July 28 press conference, Sanders candidly revealed post-surgery urinary challenges, quipping “I depend on Depend.”
  • Kimberly-Clark confirmed the Depend partnership on July 28 to leverage Sanders’s platform for bladder health advocacy.
  • Depend’s campaign calls wearing its products a “badge of resilience” to help break the stigma around incontinence.
  • Sanders is set to return to Colorado’s preseason practices while continuing to champion bladder health awareness through his new endorsement.