Deion Sanders Announces Extravagant 'Prime Weekend' for Colorado's 2024 Spring Game

The event will feature a fashion show, booster activities, and a potential appearance by Taylor Swift, aiming to elevate the Buffaloes' profile.

Deion Sanders plans to transform Colorado's spring game into a multi-day 'Prime Weekend' event, starting March 18, 2024.
The weekend will include a fashion show, activities for boosters, and a game, with an after-party featuring diverse DJs.
Sanders hints at a special guest appearance, possibly by Taylor Swift, during the halftime show or after the game.
The event aims to boost morale and visibility for the Buffaloes after a disappointing 4-8 record in Sanders' debut season.
Sanders' approach has sparked mixed reactions, with some praising the innovative marketing and others questioning its impact on the team's performance.