Def Jam Recordings Debuts China Division in Chengdu

Overview

• Universal Music Greater China established Def Jam Recordings China with headquarters in Chengdu, a city widely regarded as the country's hip-hop capital.
• The new unit centers local artist development and contemporary storytelling in Chinese language and culture.
• Three rappers—Xie Di, Yitai Wang and Deng Dianguo (DDG)—were named special guest curators to identify and mentor emerging talent nationwide.
• A collaboration with Migu, a China Mobile platform, spans content creation, talent incubation, marketing, distribution, live performances and merchandise to shape a distinct Guofeng hip-hop direction.
• The launch was unveiled at Chengdu’s Eastern Suburb Memory with a Def Jam 40-year retrospective, as UMG leaders cited a long-term Greater China strategy alongside recent licensing activity such as its NetEase deal.