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DeezerIpsos Study Finds 97% Can’t Tell AI Music From Human, With AI Now a Third of New Uploads

Deezer says it labels fully synthetic tracks to blunt fraud by stripping them from recommendations.

Overview

  • Polling of 9,000 listeners in eight countries found 97% failed a blind test that asked them to spot the human-made song among AI-generated tracks.
  • Deezer reports more than 50,000 fully AI-generated songs uploaded daily, about 34% of submissions, up from roughly 10% identified in January.
  • Listeners expressed discomfort and a preference for transparency, with majorities backing clear labeling and 80% supporting disclosure for fully AI music.
  • Deezer says it tags detected AI tracks, removes them from algorithmic and editorial playlists, excludes fake streams from royalty payments, and estimates about 70% of such uploads are aimed at gaming payouts.
  • An AI-voiced country track, Walk My Walk by Breaking Rust, hit No. 1 on Billboard’s digital country sales chart, as industry responses range from UMG’s settlement and planned partnership with Udio to a Munich ruling against ChatGPT over reproduced lyrics.