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Deezer Flags ‘Sienna Rose’ as AI as Spotify Propels Her to Viral Charts

Selena Gomez’s brief use of a track intensified scrutiny of inconsistent platform labeling.

Overview

  • Deezer confirmed that many of Sienna Rose’s albums and songs are detected and flagged as AI, yet only the album Honey On The Moon currently shows a public warning.
  • Sienna Rose has roughly 2.6–3 million monthly Spotify listeners and three tracks on the Viral 50 – USA playlist.
  • Selena Gomez featured “Where Your Warmth Begins” in a Golden Globes Instagram carousel before removing the song.
  • Sienna Rose’s Spotify profile does not disclose AI use, while a linked act, Let Babylon Burn, explicitly acknowledges AI involvement.
  • Policies vary across platforms, with Spotify permitting AI projects and encouraging labeling as Bandcamp moves to ban music generated wholly or substantially by AI.