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Deezer Flags Many Sienna Rose Tracks as AI as Anonymous Act Surges on Spotify

The disclosure raises fresh questions about platform labeling of AI-made music.

Overview

  • Sienna Rose has roughly 2.6 million monthly listeners on Spotify and three songs on the Viral 50 – USA playlist, including “Into the Blue,” “Safe With You,” and “Where Your Warmth Begins.”
  • Deezer told Rolling Stone that many of the artist’s albums and songs are detected and flagged as AI on its platform.
  • On Deezer, only one album currently displays an AI warning, highlighting inconsistent disclosure despite broader detection.
  • Selena Gomez briefly used a Sienna Rose track in a Golden Globes Instagram post before removing the song, renewing scrutiny of the project.
  • Spotify permits AI-generated artists but encourages clear labeling, as industry observers warn recommendation systems may amplify synthetic music at the expense of human creators.