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DeepMind Rolls Out Project Genie, a Limited Test of AI-Generated Worlds

The release serves as a live study of world models to guide future product and policy decisions.

Overview

  • Access starts today for Google AI Ultra subscribers in the U.S. (18+) via a dedicated web app, with the plan priced around $250 per month.
  • Project Genie is powered by Genie 3 alongside Nano Banana Pro and Gemini, generating the path ahead in real time across World Sketching, exploration, and remixing modes.
  • Sessions are capped at roughly 60 seconds with output around 720p at 20–24fps, and users report input lag, controllability issues, and occasional physics or consistency errors.
  • DeepMind staff attribute the 60‑second limit to per‑session compute costs, with dedicated hardware allocated to each user during a run.
  • Content guardrails are evolving as testers initially created franchise-like worlds before some prompts were blocked citing third‑party content interests, and DeepMind says it plans to broaden access over time.