Overview

• Experience Abu Dhabi confirmed Padukone as its newest regional ambassador, joining Singh, who has represented the brand since 2023, in the destination’s first couple ambassadorship from Bollywood.
• A new Visit Abu Dhabi film featuring the duo was released via a joint Instagram post titled “Mera sukoon,” presenting the city through quiet, reflective moments and scenic outings.
• The ad includes museum-set banter where Padukone quips that Singh “deserves to be in a museum,” along with scenes of kayaking in the mangroves and a visit to a mosque.
• Padukone appears in an abaya and hijab at the Sheikh Zayed Grand Mosque, a creative choice that drew strong online attention alongside Singh’s bearded look.
• The collaboration marks their first professional project together since becoming parents, with officials saying Padukone will front festival and travel-season initiatives, including Diwali promotions.