Overview

• The Department of Culture and Tourism – Abu Dhabi named Deepika Padukone a regional ambassador on October 6, adding her to the Experience Abu Dhabi campaign.
• She joins Ranveer Singh, who has represented the brand since 2023, marking the first time a Bollywood couple represents the destination together.
• New campaign films feature the pair exploring Abu Dhabi’s landscapes and attractions, from museum visits to kayaking in the mangroves and other adventure activities.
• Experience Abu Dhabi says Padukone will lead initiatives tied to key travel periods and upcoming Diwali programming to deepen engagement with Indian audiences.
• Padukone and Singh issued statements praising the emirate’s family‑friendly appeal, and early social media reaction highlights strong interest in their on‑screen chemistry.