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Deckers Shares Surge After Record Quarter Powered by HOKA and UGG

Stronger margins from pricing gains plus inventory timing eased tariff pressure.

Overview

  • Deckers posted fiscal Q3 net sales of $1.96 billion and record diluted EPS of $3.33, topping expectations.
  • HOKA revenue rose about 18% to roughly $629 million and UGG increased 5% to about $1.3 billion, with high full‑price sell-through.
  • Gross margin hit 59.8% as pricing and mix/timing reduced the realized impact of higher tariffs, which management estimated at roughly $110 million unmitigated (about $25 million net).
  • Full-year FY26 guidance increased to $5.4–$5.425 billion in sales and $6.80–$6.85 in EPS, and the company repurchased approximately $349 million of stock with about $1.8 billion authorization remaining.
  • Wholesale grew 6% to $864.6 million and direct-to-consumer rose 8.1% to $1.09 billion, with international sales up 15% and domestic up 2.7%.