Deckers Outdoor's Earnings Surge on Strong Hoka Shoe Sales

The company raises its annual sales forecast as Hoka and UGG brands drive significant revenue growth.

Deckers Outdoor reported a 20.1% increase in second-quarter revenue to $1.31 billion, surpassing analyst expectations.
Hoka brand sales jumped nearly 35% year-over-year, while UGG sales rose 13%, contributing to the company's strong performance.
The company has revised its full-year revenue outlook, now expecting a 12% increase to $4.8 billion, up from a previous forecast of 10%.
Deckers' direct-to-consumer sales increased by 19.9%, with international sales surging 33% and domestic sales rising 14.2%.
Shares of Deckers Outdoor rose significantly, with a more than 50% increase in value this year, reflecting investor confidence in the company's growth strategy.