Overview
- Fiscal Q2 revenue rose 9.1% to $1.43 billion and EPS reached $1.82, topping estimates, with Ugg up 10.1% to $759.6 million and Hoka up 11.1% to $634.1 million.
- Deckers issued fiscal 2026 guidance of about $5.35 billion in sales and $6.30–$6.39 in EPS, below revenue expectations, and trimmed growth outlooks to low teens for Hoka and low-to-mid single digits for Ugg.
- Shares fell roughly 11% in premarket trading and were down more than 12% intraday after the forecast, extending a year-to-date decline of over 50%.
- Management now estimates about $150 million in tariff costs this year and plans to offset roughly $75–$95 million through price increases and cost-sharing with factory partners.
- Wholesale sales grew 13.4% while direct-to-consumer slipped 0.8%, with domestic revenue down 1.7% and international up 29.3%, and multiple firms cut price targets including Needham, Telsey, Baird, Evercore ISI, and Stifel.