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6h ago

Decathlon Sets Nov. 8 Return to Argentina With First Store in Vicente López

A five-year rollout backed by more than US$100 million signals a national push through local partners.

La cadena francesa ofrecerá beneficios especiales a los primeros asistentes a la inauguración de su tienda
La compañía francesa traerá al país sus líneas de productos exclusivos para más de 65 disciplinas deportivas
El primer Decathlon en argentina abrirá sus puertas el 8 de noviembre
La cadena francesa prepara beneficios exclusivos para la jornada inaugural de su primera tienda

Overview

  • The 3,000‑m² Al Río store opens Saturday with live entertainment, gift cards for the first 300 visitors worth ARS 40,000–400,000, and souvenirs for the first 500 purchases.
  • The site was developed alongside the adjacent Carrefour hypermarket, repurposing part of the former food court and a section of the depot.
  • Reentry is led by Grupo One, whose investors include Manuel Antelo, Sabine Mulliez and Pedro Aguirre Saravia, with about 90 hires for the launch and a plan projecting 750 direct jobs.
  • The company targets about 20 stores nationwide within five years, with 2026 openings agreed for Abasto (~2,700 m², ~US$5 million) and Alto Palermo (~1,400 m², ~US$4 million).
  • Local price lists have not been released; Uruguay pricing is being used as guidance and industry sources expect Argentine prices roughly 10–20% below the market average, with the full global assortment including Quechua, Tribord, Domyos, Rockrider, Kuikma and Kipsta.