Overview
- The inaugural site spans 3,000 square meters at Al Río and was built with Carrefour, reusing the former food court and part of the hypermarket’s warehouse.
- Opening-day perks include gift cards worth ARS 40,000 to 400,000 for the first 300 visitors, souvenirs for the first 500 purchases, live music, raffles, and interactive games.
- The store will carry Decathlon’s international assortment, including own brands such as Quechua, Tribord, Domyos, Rockrider, Kuikma, and Kipsta.
- Further Buenos Aires locations are slated with IRSA for 2026: Abasto Shopping in the first half of the year (approx. US$5 million, 2,700 m²) and Alto Palermo in the second half (approx. US$4 million, 1,400 m²).
- Industry estimates suggest local prices could run roughly 10% to 20% below the market average, using Uruguay price points as a reference.