Overview
- The first store opens at the Al Río complex in Vicente López, spans 3,000 square meters, and was developed within former Carrefour food court and storage areas.
- Opening‑day perks include gift cards worth ARS 40,000 to ARS 400,000 for the first 300 visitors, live entertainment, interactive activities, and souvenirs for the first 500 purchases.
- Two Buenos Aires mall sites are contracted with Grupo IRSA for 2026: Abasto in the first half with an estimated US$5 million investment, 2,700 square meters, and about 60 direct jobs, and Alto Palermo later in the year with roughly US$4 million, 1,400 square meters, and around 50 jobs.
- The plan foresees 20 stores in five years with an estimated 750 direct jobs, a national online platform, and five additional openings in partnership with Carrefour focused on the interior of the country.
- Final prices are not yet disclosed, but industry estimates based on Uruguay listings suggest a positioning roughly 10% to 20% below the local average.