Overview
- Doors opened at 9 a.m. at Al Río in Vicente López after pre-dawn queues, with numbered entry, security controls and gift cards for the first 300 visitors.
- The 3,000 m² store carries about 5,000 products across 60+ sports, features RFID-enabled self-checkout, and mirrors the brand’s European assortment.
- E-commerce goes live nationwide at noon via Decathlon.com.ar, with deliveries handled by logistics partner Ocasa.
- All items are imported through Decathlon’s regional distribution center in Colombia, with prices broadly aligned to Uruguay and Brazil and roughly up to 20% higher than Chile due to local taxes.
- Operator Grupo One targets 20 stores in five years with about US$100 million in investment, confirming 2026 openings at Abasto and Alto Palermo and planning Kiabi’s debut in March 2026 while evaluating Naterial.