Overview
- The first new store opens November 8 at Al Río in Vicente López, spanning 3,300 square meters with gear for more than 60 sports.
- Decathlon published reference prices that follow its global logic adapted to the local exchange rate, broadly in line with Uruguay and roughly up to 20% higher than Chile.
- Grupo One, led by Manuel Antelo with partners including Sabine Mulliez and Pedro Aguirre Saravia, holds the rollout and targets 20 locations in five years with a US$100 million investment.
- Next steps include a Decathlon at Abasto planned for Q3 2026, a later opening at Alto Palermo, expansion to cities such as Rosario or Córdoba, Kiabi’s launch in March at Florida and Corrientes, and a potential Naterial site in Nordelta.
- After stockouts in Montevideo, the team has bolstered inventory for launch and is exploring open-air retail parks, including a possible site at Car One in Tortuguitas, to address large-format space constraints.