Overview
- Doors open at 6 a.m. for queuing and the store officially opens at 9 a.m., with the company expecting heavy turnout and saying it has reinforced stock after past shortages in Uruguay.
- The Al Río site spans roughly 3,000–3,300 m² with about 5,000 items across more than 60 sports, includes RFID smart self‑checkout stations, and draws inventory via Decathlon’s regional hub in Colombia.
- The Decathlon.com.ar e‑commerce site goes live at noon Saturday with nationwide shipping handled by logistics partner Ocasa.
- Prices are positioned broadly in line with Uruguay and Brazil and about 20% higher than Chile, reflecting Argentina’s tax and cost structure.
- The rollout plan includes around 20 stores over five years with a US$100 million investment, near‑term openings slated for Abasto, Alto Palermo and one interior city in 2026, plus the Kiabi apparel debut in March at Florida and Corrientes and a later Naterial launch under evaluation.