Overview
- More than 10,000 people visited the new Vicente López flagship on opening day, with over 3,000 queued at the doors at launch.
- Decathlon says the opening delivered the highest sales volume for a launch in the Americas and ranked No. 1 worldwide in transactions over the weekend.
- The company plans 20 stores in five years with an investment exceeding US$100 million and about 750 direct jobs, with Abasto Shopping and Alto Palermo confirmed for 2026.
- The 3,000-square-meter store holds up to 700 shoppers, operates daily from 9 a.m. to 10 p.m., and offers over 5,000 products in-store and online across 70-plus sports.
- Shoppers reported mixed views on pricing, and local coverage noted several items cost more in Argentina than in Chile due to taxes and market conditions.