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Decathlon Marks 100th Store in Germany, Unveils Aggressive 2026–27 Expansion

The rollout is funded by more than €100 million, with a pivot to smaller city‑centre formats.

Overview

  • Decathlon opened its 100th German store in Nuremberg on 14 November 2025.
  • About 25 new stores are slated for 2026, with confirmed sites in Lüdenscheid, Oberhausen, Schwetzingen, Saarbrücken and Trier.
  • The company targets at least 150 German locations by the end of 2027, with roughly 3,000 jobs expected from the expansion.
  • Modernization funding of about €10 million per year is planned through 2030, complementing the new‑store investment.
  • Another Nuremberg location at the Franken‑Center is planned for 2026, with several additional openings still contingent on local permitting.